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Lorena Blasco-Arcas, PhD
Research
TRACIS Research Center
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Blog
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Lorena Blasco-Arcas, PhD
Research
TRACIS Research Center
Research Service
Teaching & Education
Media Presence
Blog
Contact
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Research
TRACIS Research Center
Research Service
Teaching & Education
Media Presence
Blog
Contact
The $140 Billion Disruption: How AI Synthetic Personas Are Revolutionizing Market Research
Lorena Blasco 4/7/26 Lorena Blasco 4/7/26

The $140 Billion Disruption: How AI Synthetic Personas Are Revolutionizing Market Research

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Lorena Blasco-Arcas, PhD

Full Professor of Marketing | AI, Consumer Behavior & Digital Platforms