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Lorena Blasco-Arcas, PhD
Research
TRACIS Research Center
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Blog
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Lorena Blasco-Arcas, PhD
Research
TRACIS Research Center
Research Service
Teaching & Education
Media Presence
Blog
Contact
Folder: Research Activity
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Research
TRACIS Research Center
Research Service
Teaching & Education
Media Presence
Blog
Contact
AI Interviews vs. Synthetic Consumers: A Distinction the Market Research Industry Cannot Afford to Blur
Lorena Blasco 4/27/26 Lorena Blasco 4/27/26

AI Interviews vs. Synthetic Consumers: A Distinction the Market Research Industry Cannot Afford to Blur

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Angine de Poitrine and the Triumph of Human Weirdness Over AI Slop
Lorena Blasco 4/20/26 Lorena Blasco 4/20/26

Angine de Poitrine and the Triumph of Human Weirdness Over AI Slop

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Del “Turco Mecánico” a RentAHuman.ai: cuando la IA contrata humanos
Lorena Blasco 4/13/26 Lorena Blasco 4/13/26

Del “Turco Mecánico” a RentAHuman.ai: cuando la IA contrata humanos

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The Reverse Mechanical Turk: When AI Agents Hire Humans
Lorena Blasco 4/13/26 Lorena Blasco 4/13/26

The Reverse Mechanical Turk: When AI Agents Hire Humans

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The $140 Billion Disruption: How AI Synthetic Personas Are Revolutionizing Market Research
Lorena Blasco 4/7/26 Lorena Blasco 4/7/26

The $140 Billion Disruption: How AI Synthetic Personas Are Revolutionizing Market Research

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Qué nos dice lo visual de una marca: cómo la visión por computador está transformando la investigación en branding visual
Lorena Blasco 4/6/26 Lorena Blasco 4/6/26

Qué nos dice lo visual de una marca: cómo la visión por computador está transformando la investigación en branding visual

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What Brands Look Like: How Computer Vision Is Transforming Visual Branding Research
Lorena Blasco 4/1/26 Lorena Blasco 4/1/26

What Brands Look Like: How Computer Vision Is Transforming Visual Branding Research

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IA, ¿diferenciación o “commodity”?: por qué el marketing 'AI-first' se está convirtiendo en ruido genérico
Lorena Blasco 3/30/26 Lorena Blasco 3/30/26

IA, ¿diferenciación o “commodity”?: por qué el marketing 'AI-first' se está convirtiendo en ruido genérico

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Virtual Influencers Hit $6 Billion: The Academic Questions Behind the Synthetic Creator Boom
Lorena Blasco 3/30/26 Lorena Blasco 3/30/26

Virtual Influencers Hit $6 Billion: The Academic Questions Behind the Synthetic Creator Boom

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The Commoditization Trap: Why 'AI-First' Marketing is Becoming Generic Noise
Lorena Blasco 3/29/26 Lorena Blasco 3/29/26

The Commoditization Trap: Why 'AI-First' Marketing is Becoming Generic Noise

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The Creator Economy Has a Middle Class. Brands Are Not Ready for What That Means.
Lorena Blasco 3/29/26 Lorena Blasco 3/29/26

The Creator Economy Has a Middle Class. Brands Are Not Ready for What That Means.

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Lorena Blasco-Arcas, PhD

Full Professor of Marketing | AI, Consumer Behavior & Digital Platforms