0
Skip to Content
Lorena Blasco-Arcas, PhD
Research
TRACIS Research Center
Research Service
Teaching & Education
Media Presence
Blog
Contact
Lorena Blasco-Arcas, PhD
Research
TRACIS Research Center
Research Service
Teaching & Education
Media Presence
Blog
Contact
Folder: Research Activity
Back
Research
TRACIS Research Center
Research Service
Teaching & Education
Media Presence
Blog
Contact
What Brands Look Like: How Computer Vision Is Transforming Visual Branding Research
Lorena Blasco 4/1/26 Lorena Blasco 4/1/26

What Brands Look Like: How Computer Vision Is Transforming Visual Branding Research

Read More
IA, ¿diferenciación o “commodity”?: por qué el marketing 'AI-first' se está convirtiendo en ruido genérico
Lorena Blasco 3/30/26 Lorena Blasco 3/30/26

IA, ¿diferenciación o “commodity”?: por qué el marketing 'AI-first' se está convirtiendo en ruido genérico

Read More
Virtual Influencers Hit $6 Billion: The Academic Questions Behind the Synthetic Creator Boom
Lorena Blasco 3/30/26 Lorena Blasco 3/30/26

Virtual Influencers Hit $6 Billion: The Academic Questions Behind the Synthetic Creator Boom

Read More
The Commoditization Trap: Why 'AI-First' Marketing is Becoming Generic Noise
Lorena Blasco 3/29/26 Lorena Blasco 3/29/26

The Commoditization Trap: Why 'AI-First' Marketing is Becoming Generic Noise

Read More

Subscribe

Sign up with your email address to receive news and updates.

We respect your privacy.

Thank you!

Lorena Blasco-Arcas, PhD

Full Professor of Marketing | AI, Consumer Behavior & Digital Platforms