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Lorena Blasco-Arcas, PhD
Research
TRACIS Research Center
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Blog
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Lorena Blasco-Arcas, PhD
Research
TRACIS Research Center
Research Service
Teaching & Education
Media Presence
Blog
Contact
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Research
TRACIS Research Center
Research Service
Teaching & Education
Media Presence
Blog
Contact
The Creator Economy Has a Middle Class. Brands Are Not Ready for What That Means.
Lorena Blasco 3/29/26 Lorena Blasco 3/29/26

The Creator Economy Has a Middle Class. Brands Are Not Ready for What That Means.

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Lorena Blasco-Arcas, PhD

Full Professor of Marketing | AI, Consumer Behavior & Digital Platforms