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Lorena Blasco-Arcas, PhD
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TRACIS Research Center
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Lorena Blasco-Arcas, PhD
Research
TRACIS Research Center
Research Service
Teaching & Education
Media Presence
Blog
Contact
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Research
TRACIS Research Center
Research Service
Teaching & Education
Media Presence
Blog
Contact
The Commoditization Trap: Why 'AI-First' Marketing is Becoming Generic Noise
Lorena Blasco 3/29/26 Lorena Blasco 3/29/26

The Commoditization Trap: Why 'AI-First' Marketing is Becoming Generic Noise

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Lorena Blasco-Arcas, PhD

Full Professor of Marketing | AI, Consumer Behavior & Digital Platforms