0
Skip to Content
Lorena Blasco-Arcas, PhD
Research
TRACIS Research Center
Research Service
Teaching & Education
Media Presence
Blog
Contact
Lorena Blasco-Arcas, PhD
Research
TRACIS Research Center
Research Service
Teaching & Education
Media Presence
Blog
Contact
Folder: Research Activity
Back
Research
TRACIS Research Center
Research Service
Teaching & Education
Media Presence
Blog
Contact
AI Interviews vs. Synthetic Consumers: A Distinction the Market Research Industry Cannot Afford to Blur
Lorena Blasco 4/27/26 Lorena Blasco 4/27/26

AI Interviews vs. Synthetic Consumers: A Distinction the Market Research Industry Cannot Afford to Blur

Read More
The $140 Billion Disruption: How AI Synthetic Personas Are Revolutionizing Market Research
Lorena Blasco 4/7/26 Lorena Blasco 4/7/26

The $140 Billion Disruption: How AI Synthetic Personas Are Revolutionizing Market Research

Read More
The Commoditization Trap: Why 'AI-First' Marketing is Becoming Generic Noise
Lorena Blasco 3/29/26 Lorena Blasco 3/29/26

The Commoditization Trap: Why 'AI-First' Marketing is Becoming Generic Noise

Read More
The Creator Economy Has a Middle Class. Brands Are Not Ready for What That Means.
Lorena Blasco 3/29/26 Lorena Blasco 3/29/26

The Creator Economy Has a Middle Class. Brands Are Not Ready for What That Means.

Read More

Subscribe

Sign up with your email address to receive news and updates.

We respect your privacy.

Thank you!

Lorena Blasco-Arcas, PhD

Full Professor of Marketing | AI, Consumer Behavior & Digital Platforms